200% (3X) Growth In Top-line Revenue in 20 months
Overview:
Over the last 20 months, Rene has completely transformed his business from a one-man army into an online fitness empire, now with 2 full-time coaches on board. He’s grown his revenue from six figures a year to now crossing 7 figures, with around 30% profit margin (!!). Together with Rene, he has grown from 32.000 followers to over 90.000 – and the business keeps growing every single month.
Read More Case-Studies
The case-study for Rene continues below the images ↓
Background
As one of Denmark’s leading online coaches, Rene set out to scale his business without sacrificing profit. Past collaborations with agencies had either been too expensive or failed to unlock the full potential of his brand.
That’s where we came in.
From the start, our focus areas were clear: scaling, campaign planning, lead generation, and profit-first sales optimization.
Increasing Lifetime Value & Stronger Client Retention
One of Rene’s early challenges was the constant pressure to bring in a high volume of new clients each month just to keep revenue up.
We flipped the script.
By helping him secure longer-term commitments from day one, and optimizing how he handles DMs and inbound leads, Rene now closes higher-value clients and consistently sells longer programs. The result? A 90% increase in lifetime value per client – without adding stress or complexity to his sales process.
Enhanced Interaction on Instagram, Campaign Planning, and More Organic Leads
Over the past 20 months, we’ve helped Rene scale his business in a way that feels structured, intentional – and actually sustainable. Together with our Creative Content team, we’ve built a system where Rene can stay focused on coaching and brand-building, while we support him with:
2 high-quality static posts per week to boost feed consistency and volume
Newsletter flows, guides and freebie campaigns that attract new leads
Follower ads to keep fresh eyes on the brand
Mid-funnel spiderweb strategy to warm up cold or non-engaged followers through story ads, lifestyle content, transformations and more
Ongoing support with brand storytelling concepts and full funnel campaign planning
Instead of posting randomly, everything is now backed by our Brand-Magnet Blueprint – a strategy that ensures every story, post, and ad plays a specific role in Rene’s funnel. The result? A steady increase in high-quality, organic leads – the kind of leads that convert without pushy sales tactics.
As demand has grown, so has the business:
Hired 2 full-time coaches (Morten & Mikael) to handle the client load
Weekly check-ins focused on KPI tracking, revenue, and profit optimization
Rene now spends the majority of his time doing what he does best – coaching and strengthening his brand
From the start, our shared focus has been crystal clear: scale with intention, and build a brand that attracts, converts, and retains – consistently.
We’ve made a full breakdown of our Brand-Magnet Blueprint in a free YouTube masterclass – click the button below to watch it for free 🎯